UK vs. Italy: Which Country Gambles at Online Casinos the Most

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Gambling is an extremely popular pastime in Europe, and after the emergence of online casinos, many punters switched to the virtual gaming sphere. Even though the practice is widely pursued across the continent, there are some countries where gambling on the web is particularly in demand. The UK and Italy are some of the best examples of countries where the online casino market is thriving, and this article will do a comparison of the two.

The Online Gambling Scene in the UK

The online gambling market reached a revenue of $7.8 billion in 2022, and thanks to the increasing popularity of virtual casinos, online sportsbooks, and other web-based platforms, the industry is projected to grow even more. As the number of virtual operators continues to rise, it is getting harder for the locals to pinpoint reliable operators, but they can still discover the best online casinos if they turn to unbiased online reviews. Online sportsbooks are also seeing a rise in popularity, and they generated around $4 billion in revenue in 2023. The number of active online punters in the area reached 24.7 million during this year, which is a 6.2% increase compared to the previous one. 

Laws and Regulations

Proper regulation is one of the greatest drivers of market growth in the UK. Thanks to the multi-licensing regime adopted by the country’s officials, both public and private companies can get the right to provide remote wagering services within the local market. The UK Gambling Commission (UKGC) regulates many different types of gambling, including online casinos, poker, sports betting, and lotteries. 

Future Projections

The overall gambling market in the UK is expected to grow at a CAGR of 5.36% between 2023 and 2028, and the expansion is largely owed to the demand for online wagering among the locals. This trend is also supported by the officials, who are constantly working on improving current regulations, with the goal of creating a safe and secure environment for both players and operators. Furthermore, the industry is going through continuous transformations thanks to different tech innovations like artificial intelligence, virtual and augmented reality, and blockchain. 

The State of Online Gambling in Italy

According to recent stats, the online wagering industry is going to reach $2.91 billion in revenue by the end of 2023. As for the market’s compound annual growth rate (CAGR), it is expected to stand at 6.73% between 2023 and 2028. When it comes to online casino gaming only, the market volume is going to reach $1.55 billion by the end of the year. Also, the number of users is expected to reach a number of 3.6 million by 2028, which is largely due to the current estimated user penetration of 4.8%. More and more Italians are embracing the accessibility and convenience of online casinos, and this fact is clearly shown by the stats. 

The Legal Landscape in Italy

The first attempt to legalize the online gambling market in Italy happened in 2006, and the current law came into force in March 2010. Thanks to that, international operators were finally able to launch real-money casinos targeting the locals. However, in order to offer their services to Italian citizens, the establishments had to get a license issued by the AAMS (Autonomous Administration of State Monopolies). The license is quite versatile since it covers casino games, cash poker games, tournament and solitaire poker games, skill games, horse pools, sports and other events betting, and bingo. In order to qualify for an online gambling license, businesses need to meet certain technical, financial, social, and other requirements.

The Most Popular Games in the Area

Italians are widely known for their passion for sports, so it is no wonder that online bookies make up a large portion of the local market. Next, the locals are highly drawn to poker and virtual slot machines. 

Europe has always been a lucrative market for gambling providers, both online and offline. And some countries, like Italy and the UK, show a special interest in virtual wagering. Even though the revenue of the market in the UK is higher, both areas have huge growth potential which is largely owed to proper laws and regulations.

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