2023 in Review: What Italians Searched for on Google.
In 2023, Italians used Google to explore a vast array of topics, digging into sports, culture, politics, entertainment, and social issues. These search trends provide a clear picture of the diverse interests and concerns that occupied the Italian public throughout the year.
Sports Figures and Public Personalities
Tennis star Jannik Sinner topped the list of living personalities in Google searches, reflecting Italy’s enthusiasm for tennis and sports. Other prominent figures included footballer Romelu Lukaku, singer and pianist Peppino di Capri, Marta Fascina (partner of Silvio Berlusconi at the time of his death), Democratic Party (PD) Secretary Elly Schlein, and Andrea Giambruno, Premier Giorgia Meloni‘s former partner.
The deaths of significant Italian personalities like journalist Maurizio Costanzo, former premier Silvio Berlusconi, Sicilian Mafia superboss Matteo Messina Denaro, singer-songwriter Toto Cutugno, ex-footballer and coach Gianluca Vialli, actor and director Francesco Nuti, writer Michela Murgia, and actress Gina Lollobrigida also garnered significant search interest.
Cultural and Social Dynamics
Searches related to the Hamas-Israel conflict, artificial intelligence (specifically ChatGpt), and the meaning of terms like “national mourning,” “transgender,” were prevalent. The word “Apayinye,” popularized on TikTok, was also notable among the ‘what does it mean?’ queries.
Searches for “Pope Emeritus,” a title used for a retired Pope, notably Pope Benedict XVI, highlight the public’s interest in the Catholic Church’s traditions and its notable figures. “Armocromia,” the art of color analysis in fashion and styling, also piqued interest
Entertainment: Television, Cinema, and Music
Popular television series like “Mare Fuori” and “Buongiorno, mamma!” dominated Italian Google searches, alongside films such as “Oppenheimer,” “Barbie,” and Paola Cortellesi‘s hit “C’è ancora domani” (There’s Still Tomorrow). Cortellesi, along with actors Chiara Francini and Luisa Ranieri, were among the most searched-for actresses and actors.
Music searches were marked by a blend of international and Italian artists, with tracks like “Due vite” by Marco Mengoni and “BZRP” by Shakira featuring prominently.
Fashion and Lifestyle Queries
The array of searches related to dressing for specific events, from carnivals to weddings and funerals, underscores the importance Italians place on social etiquette and appearance.
Italian top Google searches
People
| No. | Name |
|---|---|
| 1 | Jannik Sinner |
| 2 | Romelu Lukaku |
| 3 | Peppino di Capri |
| 4 | Shakira |
| 5 | Marta Fascina |
| 6 | Chiara Francini |
| 7 | Elly Schlein |
| 8 | Andrea Giambruno |
| 9 | Francesca Fagnani |
| 10 | Luisa Ranieri |
Farewells
| No. | Name |
|---|---|
| 1 | Maurizio Costanzo |
| 2 | Silvio Berlusconi |
| 3 | Matteo Messina Denaro |
| 4 | Toto Cutugno |
| 5 | Gianluca Vialli |
| 6 | Francesco Nuti |
| 7 | Matthew Perry |
| 8 | Tina Turner |
| 9 | Michela Murgia |
| 10 | Gina Lollobrigida |
TV Series
| No. | Title |
|---|---|
| 1 | Mare Fuori |
| 2 | Buongiorno, mamma! |
| 3 | Lidia Poët |
| 4 | One Piece |
| 5 | Mercoledì (Wednesday) |
| 6 | The Last of Us |
| 7 | Terra amara |
| 8 | Fiori sopra l’inferno |
| 9 | Ginny and Georgia |
| 10 | La ragazza e l’ufficiale |
Song Lyrics
| No. | Title (Artist) |
|---|---|
| 1 | Due vite (Marco Mengoni) |
| 2 | BZRP (Shakira) |
| 3 | Supereroi (Mr. Rain) |
| 4 | Cenere (Lazza) |
| 5 | Italodisco (The Kolors) |
| 6 | Made in Italy (Bdope e Rosa Chemical) |
| 7 | Alba (Ultimo) |
| 8 | Tango (Tananai) |
| 9 | Splash (Colapesce e Dimartino) |
| 10 | Everyday (Anna, Shiva e Takagi & Ketra) |
How to Dress (Come vestirsi…?)
| No. | Occasion |
|---|---|
| 1 | A carnevale |
| 2 | A un matrimonio con pantaloni |
| 3 | Per una comunione da invitata |
| 4 | A un funerale |
| 5 | A un funerale estivo |
| 6 | Con 13 gradi |
| 7 | In gravidanza |
| 8 | A 50 anni |
| 9 | In discoteca |
| 10 | A un matrimonio a maggio |
Actors / Actresses
Related: Italian Actresses and actors
| No. | Name |
|---|---|
| 1 | Chiara Francini |
| 2 | Luisa Ranieri |
| 3 | Beatrice Luzzi |
| 4 | Elena Sofia Ricci |
| 5 | Angelo Duro |
| 6 | Jenna Ortega |
| 7 | Brendan Fraser |
| 8 | Grecia Colmenares |
| 9 | Massimiliano Varrese |
| 10 | Paola Cortellesi |
What Does It Mean…? (Che cosa significa…?)
| # | Term |
|---|---|
| 1 | Lutto nazionale (National Mourning) |
| 2 | Transgender (Transgender) |
| 3 | Implosione (Implosion) |
| 4 | Apayinye |
| 5 | Noos |
| 6 | Papa Emerito (Pope Emeritus) |
| 7 | Sinologa (Sinologist) |
| 8 | Aschenazita (Ashkenazi) |
| 9 | Armocromista (Chromatologist) |
| 10 | Sexting (Sexting) |
What Is…? (Cos’è…?)
| # | Term |
|---|---|
| 1 | Hamas (Hamas) |
| 2 | Diastasi addominale (Diastasis Recti) |
| 3 | Kibbutz (Kibbutz) |
| 4 | 41 bis (41 bis) |
| 5 | Codacons (Codacons) |
| 6 | CNEL (CNEL) |
| 7 | Hangover (Hangover) |
| 8 | Chat GPT (Chat GPT) |
| 9 | Striscia di Gaza (Gaza Strip) |
| 10 | Ittero (Jaundice) |
Singers (Cantanti)
| # | Name |
|---|---|
| 1 | Rosa Chemical |
| 2 | Fedez |
| 3 | Marco Mengoni |
| 4 | Anna Oxa |
| 5 | Lazza |
| 6 | Mr. Rain |
| 7 | Elodie |
| 8 | Gino Paoli |
| 9 | Ornella Vanoni |
| 10 | Giorgia |
Recipe (Ricetta)
| # | Dish |
|---|---|
| 1 | Lenticchie (Lentils) |
| 2 | Bigoli |
| 3 | Scammaro |
| 4 | Gnocchi di zucca senza patate (Pumpkin Gnocchi Without Potatoes) |
| 5 | Valdostana |
| 6 | Tette delle monache (Nun’s Titties) |
| 7 | Frappé |
| 8 | Crema caffè (Coffee Cream) |
| 9 | Calzagatti |
| 10 | Pesto genovese (Genoese Pesto) |
Featured image: earthobservatory.nasa.gov
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