P448 and Italian high couture tradition

Italy has always been a synonym for high couture.

But there are many sports brand famous all over the world.

And it wasn’t enough. On the fashion scene, there is always a place for new fashionable pieces of clothing. Since the brand launch in 2014, the P448 models of the sneakers made in Italy present street style in a completely different way.

You may have thought that there are already enough models of the sneakers and designers can no longer think of anything new and interesting. P448 may not experiment with models, but designs are a total hit. Can you imagine a zebra print on high skate sneakers? It can look pretty good.

Brief Brand History

The P448’s story starts in 2014, in a small town in northern Italy, Forlì. Marco Samorè and Andrea Curti were brave enough to embark on entrepreneurship, although many would say that the fashion market is oversaturated. However, these two did not rely on statistics; they wanted to promote the Italian street style in the best possible way. The brand name itself doesn’t have any special meaning. P448 is, in fact, the project number given by its founders.

Italian buyers had great reactions to the brand selling male, female and kid’s sneakers, so the founders decided to try with the placement around Europe. Since 2017, P448 models are also available in the USA. Nearly a third of retail shops working with this brand are located in the US, and their number will grow. The sale went so well that the founders of the brand decided to launch a website for the online sale of these sneakers.

P448 Today

Last year, their footwear arrived in the Asian market; to be more precise, in China, Japan and Korea. The goal is to achieve growth in these markets because customers from these areas love handmade products, made in unique designs and modern materials.

Today, the main headquarter of the company is still in Forlì. The P448 brand has three stakeholders – Panda holding, whose CEO is Paolo Griffin, then founders Samorè and Curti, and Wayne Kulkin, who recognized the potential of this brand and its products. Breaking into the world’s largest market, Asia is his credit.

Kulkin, who has many decades of experience in the fashion world, is also a distributor of this brand for Asia and America. He recognized the possibilities of these luxury sneakers in these growing markets. Also, for this year, the brand announced the opening of several showrooms in the world’s most famous shopping districts, such as Soho, Venice Beach, and so on.


The brand P448 is only five years old. Since a breakthrough to the world market, the company has a steady increase in sales. The brand management is aware of the fact that, at one point, there will be stagnation and the possible decrease of these values.

However, they rely on the fact that their products are one-of-a-kind, and that customers will know to appreciate that. Indeed, the models of the P448 sneakers are unusual, but not accessible to everyone. The price of the sneakers goes up to several hundred dollars, but every pair is handwork. Those who know the value of this, won’t certainly be sorry to pay for one or two unique pairs of sneakers.

Sneakers are not related only to sports for a long time. In the last decades, they have become a trademark of street fashion and cool kids who are up-to-date with fashion trends. Today, brands like P448 are turning this comfortable pair of shoes into a fashion detail. So you have double pleasure – you wear comfy footwear, and you’re fashionable too.

Subscribe to our newsletter

Join Weird Italy, Guide to Places and People in Italy

Weird Italy 35d34cee42cbb06848a4b6ac844a4ae7?s=116&d=mm&r=g P448 and Italian high couture tradition Italian Luxury & Fashion  P448
Lifestyle weblog about everything that happens in Italy: photography, places, people, fashion, Italian movies and books, news and much more
Weird Italy Roman-crucifixion-304x160 P448 and Italian high couture tradition Italian Luxury & Fashion  P448

Crucified like Jesus two thousand years ago | The second case...

A multidisciplinary - anthropological, taphonomic and genetic study - conducted in collaboration between researchers from the University of Ferrara and Florence has allowed to...
Weird Italy portofino-324x160 P448 and Italian high couture tradition Italian Luxury & Fashion  P448

The San Remo Casino: the Italian Riviera’s Flagship Casino

The Italian Riviera, in the country’s north-west close to the French border, has long enjoyed the status of a glamorous travel destination for holidaymakers...
Weird Italy maxresdefault-324x160 P448 and Italian high couture tradition Italian Luxury & Fashion  P448   Weird Italy ico-video-large P448 and Italian high couture tradition Italian Luxury & Fashion  P448

The Italian Army during WWI

Italy was officially a member of the Triple Alliance with Germany and Austria-Hungary. Despite this, in the years before the war, Italy had enhanced...
Weird Italy Montecristo P448 and Italian high couture tradition Italian Luxury & Fashion  P448

Montecristo Island Nature Reserve

A small island full of history: Etruscans, Greeks, Romans, hermits, prisoners inhabitated this island for more than 3000 years before to become a nature...
Weird Italy garzoni-garden-collodi-008 P448 and Italian high couture tradition Italian Luxury & Fashion  P448

Beauty of Baroque Style: Villa Garzoni at Collodi

Villa Garzoni or Garzoni Garden was built before 1652 by the Garzoni family, near their old castle, which stands slightly apart and is a...

Stefano Boeri Architetti, Metrogramma Milano and Inside Outside win the competition for the Parco...

“A Red Steel Circle. A ring that embraces - passing under the new bridge - an area made of iron, water, cement and asphalt. The...

The mesmerizing work of Franco Grignani

Franco Grignani (Pieve Porto Morone, 4 February 1908 - Milan, 20 February 1999) was an Italian graphic artist and artist. He founded Studio Grignani in...

The sporting culture behind the Italian game

Sport is a strange thing; it ignites a raw passion in the tamest person, it creates rivalries between people who would otherwise get along...

12 leaders of Juventus ultras groups arrested for blackmailing Juventus to get free tickets...

12 leaders of Juventus ultras groups were arrested during an investigation of the Digos ( General Investigations and Special Operations Division) of Turin. On September...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.